Mofu Dream / Living Character Brand
Characters that
live beyond the screen.
Mofu Dream connects original character stories with physical plush products and AI interaction. The character comes first; products and technology help bring that character into everyday life.
About Mofu Dream
Latest from Mofu Dream
From character life to something you can hold.
Snowdrop and Stardew begin as characters with jobs, habits and emotional rhythms. Their plush forms create a tangible doorway into that world.
Meet the charactersMeet the twins
Two rhythms.
One home.
Snowdrop and Stardew are long-eared twin rabbits who live and work in Guangzhou Zhujiang New Town. They share a home, but face everyday pressure in very different ways.
Physical characters
Meet them
in plush form.
Meet Snowdrop and Stardew in plush form, with colors, outfits and character details inspired by their everyday lives.
Snowdrop Plush
Cream-white long-eared character edition
Stardew Plush
Oat-brown long-eared character edition
Stories
Follow the world
as it grows.
Follow Snowdrop and Stardew through workdays, shared-home moments and the strange little pressures of everyday life.
Meet the twins from Mofu Dream
Characters, jobs, shared home and two very different emotional rhythms.
A workday with Snowdrop
The composed surface and everything accumulating underneath.
What makes an AI plush different?
A clear introduction to how character, plush design and AI interaction come together.
Sister brand
Lula Friends
Lula Friends brings friendly, easy-to-enjoy AI plush characters into everyday life. Meet Bloomy, one of the brand’s featured characters.
For business
Build the next
character world.
For retailers, distributors and teams creating original plush characters, we bring brand direction, product development and manufacturing together in one conversation.